Post by oliverol on Aug 14, 2015 7:31:16 GMT -5
One major aspect of search engine optimization is the selection of keywords and key phrases. These phrases are terms that searchers use when typing into search engines like Google or Yahoo. An example of this would be when a searcher uses a term like "antique furniture" or "nonobjective paintings". The search engines use this term to find the most "relevant" web pages.
What gives a webpage relevancy for a particular term or phrase is a whole different subject. But certainly the appearance of related keywords in a webpage will add significantly to relevance.
Choosing the best terms and phrases for your website is important in local marketing shown on search reports for the products, services or information that you offer. Word choice is an art as much as it is a science. If you categorize keywords into three types it can help you to plan them: Niche, Primary and Secondary.
Niche terms are the most specific and give very narrow but focused results, and there is an art to choosing them. Primary terms are those that appear to be a good balance between specific or particular searches and more general, broader terms. Secondary terms are the broadest of phrases and come up on many searches.
The broader the keyword the more times your website will appear in search results, but your website may not appear high in those searches because most other websites use the broader terms too. Here are examples of each of the types of phrases and the results they produce: Secondary - Antique Furniture, Primary - Antique Chair, Niche - Sidechair Charles XV. This same method should be used if you sell women's shoes or abstract paintings. People buy abstract paintings need to see results for their searches.
If you sell Sidechairs Charles XV you could use any of these terms; you would hypothetically see results like this: Antique Furniture - #87 (50 viewers per week), Antique Chair - #26 (30 viewers per week), Sidechairs Charles XV - #4 (12 viewers per week). These results are hypothetical, but you would have to decide which search words you use based on what kinds of traffic you need. If you sell a large array of antique furniture you might use a different set of keywords for each page.
If you only sell Charles XV Chairs you might use all your search phrases for a single page. This would also be based on sales figures versus traffic statistics. Certainly you wouldn't add Louis XVI as a search term unless you knew that buyers of Louis XVI often look for Charles XV.
