Post by hufyl on Aug 18, 2015 1:25:39 GMT -5
Do a search on Google for 'search engine optimization company' and you'll get
about 5 million results. Many of the lower results won't be there next month. The
competitiveness of the SEO industry can eat up companies in a heartbeat if they
don't stay on top of the most effective methods. The companies that don't survive
have usually fallen into the trap of using unethical SEO techniques, such as keyword
stuffing, spamming search engines with repeat submissions, doorway pages, and
other suspect methods in a desperate attempt to get any edge they can over the
competition.
In response to these practices, search engines are constantly updating their
algorithms in order to offer the most relevant results possible without giving search
engine optimizers ways of spamming their way to the top. Remember the days of
stuffing the keyword meta tag with hundreds of high usage words in order to drive
tons of traffic to a site? professional seo services, that seems like such a silly waste of time.
But as we embarked down this unholy path of linking networks of unrelated web
sites together by the hundreds, did we stop to think of how similar a course we
were taking? Perhaps some of us did at first, but then justified it by the fact that if
search engines hadn't caught on yet, well then it's full steam ahead for this brilliant
idea.
However, with this last Google (Feb. 2005) dubbed "Allegra", some interesting
trends are beginning to take shape regarding linking strategies. Google has been far
stricter with links showing up in a web site's backlink check. Web sites participating
in overused link networks are suddenly not experiencing the jumps in ranking they
would have previously. PageRank values are dropping for sites with a lot of
unrelated outgoing links. Sites that have paid for incoming links on unrelated sites
are dropping in ranking. What does all this tell us? Well, that possibly one search
engine has finally caught on to the keyword stuffing of the 21st century we like to
call Link Popularity Development.