Post by account_disabled on Sept 16, 2023 5:30:33 GMT -5
Always more expensive than keeping current customers and nudging them towards repeat purchases. Those customers who buy from your online store often and with larger than average amounts are naturally more valuable to you in terms of lifetime value than one-time buyers who order with small amounts. In terms of the success of an online store, it is important to get customers who have already bought to commit and return to your store. One of the most essential channels for engaging customers is email marketing, so it's good to consider the metrics related to its performance in the engage phase Examples of metrics in the Engage phase.
Number of repeat purchases Customer lifetime value Email marketing open rate E-mail marketing click-through rate In the engage phase, email marketing in particular plays a big role, as you can remind your customers, for example, to give them exclusive discounts, engage with current and informative content, ask for product reviews, and remind you if there are products left in the Phone Number List shopping cart and the purchase is therefore incomplete. Download the guide : The most important e-mail automations for e-commerce You don't make these mistakes in online store KPI metrics You focus on tracking only business metrics In the Convert phase, measuring sales is important, but unfortunately the metrics that are often followed concern only the business and therefore consist of only euro amounts.
In this case, there is not enough other data to support development measures, so the development direction of the online store is left to chance. Examining analytics with a comprehensive set of metrics provides a lot of information for planning development measures for the online store. So, in addition to the euros, focus on getting answers to at least the following questions: how do your customers navigate your online store? What kind of content do they consume on their journey? Will they find what they are looking for? Will the payment go smoothly? You drown in the lack of abundance In theory, almost everything inside the online store can be measured, from every click to the purchase.
Number of repeat purchases Customer lifetime value Email marketing open rate E-mail marketing click-through rate In the engage phase, email marketing in particular plays a big role, as you can remind your customers, for example, to give them exclusive discounts, engage with current and informative content, ask for product reviews, and remind you if there are products left in the Phone Number List shopping cart and the purchase is therefore incomplete. Download the guide : The most important e-mail automations for e-commerce You don't make these mistakes in online store KPI metrics You focus on tracking only business metrics In the Convert phase, measuring sales is important, but unfortunately the metrics that are often followed concern only the business and therefore consist of only euro amounts.
In this case, there is not enough other data to support development measures, so the development direction of the online store is left to chance. Examining analytics with a comprehensive set of metrics provides a lot of information for planning development measures for the online store. So, in addition to the euros, focus on getting answers to at least the following questions: how do your customers navigate your online store? What kind of content do they consume on their journey? Will they find what they are looking for? Will the payment go smoothly? You drown in the lack of abundance In theory, almost everything inside the online store can be measured, from every click to the purchase.